Having a strong social media presence boosts your brand image and enables you to connect with your intended market. You’ll need to stand out to grab the attention (and keep it) of your audience. They are constantly bombarded with memes, images, articles, videos, and other types of content whenever they browse social media. A targeted strategy enables you to grow your social media following.
How do you grow your social media followers?
Identify the Right Platform for Your Business
Not all social media platforms will deliver the results you’re looking for or are ideal for the type of business you’re in. The first step when you grow your social media account is to identify which platform suits your brand and where most of your potential customers are. If you’re a B2B company, you’ll most likely get the leads you need through LinkedIn instead of Facebook. Once you choose a social media platform suitable for your brand and objectives, you can start brainstorming for marketing campaigns.
Establish Performance Metrics
Measure the success of your social media campaigns to determine their effectiveness and if they’re worth continuing. Discuss and implement the performance metrics that your team needs to follow. The strategies for awareness are different from engagement or conversion. Identify the goals your team needs to accomplish within the deadline everyone agreed upon. If the campaign you launched isn’t effective based on the numbers, it’s time to change your approach or identify areas for improvement.
Optimize Your Accounts
Keep your profiles optimized to maximize your reach and convert at a higher rate. Upload a professionally made photo or image. Use the same one across all your profiles so that your target audience can easily identify you. Create a name/handle that is the same or at least similar in all your pages. Target keywords related to your brand, products, and/or services. This makes your pages discoverable to your audience. Include a short description of your business and the links and handles to your other accounts.
Consistently Publish Content
Create a content calendar and publish different types of content to engage your audience. Doing so enables you to grow your social media followers. Discuss topics that are important to your target market. These can be their pain points and the solutions you can offer. You can also showcase your expertise and knowledge about topics relevant to them. Create long articles with the keywords you want to target. Include internal and external links so that your readers can read more about the topics you wrote about. Publish videos and use infographics to capture a wider audience and keep them engaged.
Determine the Ideal Time to Post
You already know you should publish content consistently; however, you should also identify the best time to post. Study the behavior of your followers to determine the time they share, react, or consume your content. You can always schedule a post for maximum reach even if it’s after work hours.
Grow your social media followers with the abovementioned best practices. A large following enables you to expand your audience and engage them. If you need assistance with bookkeeping, you can rely on Robookkeeper. Focus on your social media campaigns and let us keep your books updated and error-free. Our team offers first-rate and reliable bookkeeping services for small business owners.