Entrepreneurs and their teams don’t always have all the expertise needed to succeed in their niche. They have aspects of their business they do well and fail or have multiple shortcomings in others. No organization is perfect, you can fill in the gaps in expertise through outsourcing or training employees. Before outsourcing or training employees, it’s important to assess the strengths and weaknesses of your company.


These are some of the ways you can identify the strengths and weaknesses of your business.


Conduct a SWOT Analysis

A Strengths, Weaknesses, Opportunities, and Threats or SWOT analysis is a proven method that allows you to assess your company effectively. Your core strengths might be your business model, your value proposition, the expertise of your team or others. The weakest aspects of your company are the ones you need to improve. These can be your customer service, product development, poor social media presence and others. The opportunities in this assessment are the ones that generate leads, attract investors, entering a new market segment, and others. The threats your business might encounter include additional competitors in your niche, low demand for your products, competitors gaining a competitive advantage, and others. This assessment method provides you with insights you’ll need to grow your business. It enables you to identify ways you can improve or reinforce strengths you already have.


Get Feedback from Others

One way to learn more about your company’s strengths and weaknesses is to get feedback from others. Consult with your team and investors on what steps you need to take to reinforce your company’s strengths and reduce or eliminate its weaknesses. Actively seek out their input through in-person meetings, direct messaging, phone calls, and other platforms. These conversations provide you with insights on how you can improve your business such as identifying a profitable price, finding better suppliers, improving your sales, and marketing strategies, and others.

Get reviews and feedback from customers. This not only helps your business, but also allows you to retain customers. The feedback, whether positive or negative, allows you to learn more about your customers and their perception of your products. The insights you gain enable you to implement changes that boost customer satisfaction. You’ll also get ideas on possible features you might want to include in your upcoming products.


Study Your Competitors

A competitive analysis provides you with objective and subjective insights you can use to gain an advantage. This practice enables you to learn more about your competitors. You’ll gain ideas how they run their business such as their unique selling proposition, marketing strategies, social media reach, and others. Customize your approach like theirs if you think your competitors’ strategies can work for your own business. Identify gaps in their strategies and find ways you can fill them to get a bigger share of your target market. Study their products and determine which features you can improve on or add to outcompete them.


Implement the mentioned practices above to learn more about the strengths and weaknesses of your company. Doing so enables you to grow your business and lead to new heights. We at Robokkeeper can be your outsourced bookkeeping partner while you grow your company. We offer first-rate virtual bookkeeping services at a competitive price.