Social media is a platform that many small businesses use to reach their respective audiences. They use it to reply to feedback, send messages, and post updates about new products, services, promotions and other advertisements to generate buzz around their brand. With the glut of competitors in any niche, it’s difficult to stand out. You’ll need an effective social media campaign to get the results you want.


Here’s what you should include in your social media campaign.


A Solid Plan

A carefully developed social media strategy plan is the foundation of any campaign you launch now and in the future. The plan you make should be campaign specific but fits into the big picture of your social media strategy. It covers short and long-term objectives you want to achieve. Start with understanding your current followers and the market you want to enter. Doing so allows you to create a message that resonates with them and identify the pain points they want to resolve.


After learning more about your target audience, identify the social media platforms you intend to use for your campaign. The reach and use of Facebook, Instagram, and LinkedIn are different. Determine which platform works best for your objectives and message. This enables you to allocate your resources effectively. Include your budget in the social media strategy plan. Maximize it by using appropriate platforms, identifying effective mediums (images, videos, articles, etc.), and finding the right tone that your audience connects with.


Define its Purpose

Your social media campaign plan won’t get the results you desire if you don’t have a clear purpose. Identify the purpose of your campaign and communicate it to your team. The purpose you establish serves as one of the pillars of your overall strategy. The implementation of your plan will depend on the goal you want to achieve. The approach and message are different when you want to raise brand awareness compared to turning a one-time customer into a regular consumer. Define the purpose of your campaign from the beginning. Doing so allows your team to focus their efforts on work that contributes to your objectives.


Multi-Platform Approach and Implementation

Your target audience isn’t a homogenous group of people using the same social media platforms to interact with your brand. When you plan and implement a social media campaign, include cross-channel promotions in your budget and delegation of tasks. This approach reminds your existing followers about your new product or contest and raises awareness about your brand in the eyes of a potential customer. The effectiveness of each social media platform also hinges on how you use different mediums such as videos, images, memes, and others. Identify which medium that elicits the most reactions, comments, and shares from your target audience.


Analysis and Assessment

You’ll never know how successful a campaign is without analysis and assessment. Review the metrics of your campaign such as website clicks, click-through rate, conversion rate, and other similar numbers. Were you able to achieve your goals based on the data you reviewed? If so, then your campaign was a success, if not it’s time to change your strategy. Your assessment provides you with insights about areas for improvement.


Include these in your campaign to achieve your objectives. Brainstorm with your team to determine the best practices that work for your growing business. Focus on developing your social media plan and campaign while letting us at Robookkeeper update your accounting books. We offer small business accounting services at competitive rates.