News & Resources

Ways to Plan a Social Media Campaign

Ways to Plan a Social Media Campaign

Small businesses have benefited from social media as a platform for them to reach their target audiences. Facebook, Twitter, Instagram, TikTok, LinkedIn, and others have simplified the way entrepreneurs communicate with potential customers. It has made it easier for...

Ways to Boost Social Media Reach

Ways to Boost Social Media Reach

Social media is a platform that many small businesses use. They do so because it’s a cost-effective way to reach their target audience, sell their products or services, and advertise. However, many entrepreneurs think the same way. You’ll face tough competition even...

Ways to Write Effective Product Copy

Ways to Write Effective Product Copy

A customer wants to know the features and the details of a product before deciding to buy. They want to get good value for money. They compare products from multiple websites before choosing one within their budget. One way to convince a visitor into choosing your...

Tips on Overcoming a Sales Slump

Tips on Overcoming a Sales Slump

Small businesses may often hit a sales slump at any time within the year. This dip may last for weeks or even months. It might drain the morale of your team and might lead to bouts of pessimism about your company. However, this could just be a challenge your company...

The Ideal Times to Hire Employees

The Ideal Times to Hire Employees

Your small business might be growing faster than you expected. The higher sales and faster inventory turnover might swamp your current employees with work. In such cases, you might need to hire new staff to keep your team productive and efficient. New employees allow...