News & Resources
Best Product Photography Practices
The photos you upload on your website can either have a positive or negative effect on your conversion rate. One of the factors a potential customer uses in making a purchase is the pictures they see on a page. They want to scrutinize a product first before buying,...
Make Product Descriptions that Sell
One of the main determining factors that convert a website visitor is a product’s description. The copy can convince a visitor to make a purchase depending on how you write it. The description section provides you with an opportunity to insert keywords for...
Make these Website Changes for Better User Experience
Potential customers sometimes decide about whether to purchase or not based on their experience browsing a website. Some of the reasons they decide to leave are slow site load time, lack of product descriptions, poor checkout experience, confusing and cluttered...
Effective Techniques for Better Conversion Rates
Your website is one of the success factors you need to work on to grow your small business. Your site contains the products or services you offer customers. The more visitors it gets, the better your chances of making a sale. However, your competitors are also vying...
Improve Customer Retention with these Tips
Attracting new customers is good, but your small business needs return customers. The retention of customers should be a priority of growing companies. Retaining a customer means that you gained a consumer that purchases your products or uses your services regularly....
Proven Strategies to Build Strong Brand Awareness
One of the first things you should do when launching a marketing campaign is build awareness. Brand awareness moves a potential customer further down the sales funnel. The more familiar they are with who you are and what you can do, they are likely to make a purchase....
