The pandemic has made it difficult for small businesses to survive. Covid-19 has reduced the number of customers and has changed their spending habits. However, there is a light at the end of the tunnel. It is possible to overcome the challenges presented by the pandemic.

 

Here’s how to have small business growth in Canada during the pandemic.

 

Keep Your Team Healthy

A good business leader knows how to take care of their employees. The pandemic has heightened awareness about health and safety. You’ll never know when Covid-19 might infect one of your employees. Implement health protocols for employees that need to be physically at work. Sanitize high traffic areas and make sure that walk-in customers follow the health guidelines you implement for your staff. Let some employees work from home, if their tasks don’t require their physical presence.

 

Strengthen Customer Relationships

You’ll need your customers to survive the pandemic, without them you won’t be able to keep operating. Build a strong relationship with your core customers. Their spending habits have changed because of the current situation. If they shop or use your services, they’ll likely do it online. Consider revamping your communication and marketing plan to reach them effectively.

Improve your website’s user experience. Upgrade its features and make checking out and paying easier and faster. Use social media to communicate with your core audience effectively and regularly.

 

Change Your Marketing Campaigns

Every cent counts during the pandemic. You have to be efficient and precise when it comes to marketing your products and/or services to your target customers. Use data you gathered before and during the pandemic to make informed and strategic decisions. Use platforms that your audience uses to reach them and convert at a high rate.

 

Communicate Effectively

Effective communication is a must especially if your team is divided into a work-from-home force and those that go to the office. You have to be aware of the mental and physical health of your employees. You’re all dealing with the pandemic, but not all have the same response to it. Use platforms like Microsoft Teams, Skype and others to communicate with your team regularly.

 

Evaluate Your Resources

Review your finances to determine if you can survive the pandemic and possibly expand after it. Set financial goals you have to achieve within a certain period. Having clear, short-term objectives allow you to build confidence as the pandemic winds down and a semblance of normal returns.

 

These are some tips that allow you to overcome the challenges presented by the pandemic. If you need help with bookkeeping, you can check out our reliable virtual bookkeeping services. You can also send us an email at [email protected].